For the first every iHeart 80’s Party at the Los Angeles Forum, Hatch partnered with Allstate to create two totally awesome fan experiences.
On the concourse entrance of the arena we designed and produced the Totally Awesome 80s Arcade. Fans played classic video games while donning Allstate headbands, took socially shared snapshots in front of a throwback graffiti wall and were given the opportunity to win classic Atari consoles.
Inside the official iHeartRadio VIP lounge we constructed another photo moment from hundreds of classic 80’s tape cassettes. Iconic signs and props from the era as well as thematic integrated branding helped put fans in the spirit of the night.
