Aaron’s Furniture came on as a sponsor for the Outdoor Village for iHeart Radio’s 2017 Country Music Festival in Austin, TX. Hatch was brought on by iHeart Media to design and fabricate their activation.
Aaron’s wanted to bring their furniture collection to life as well as provide a oasis for guests as a reprieve from the Texas heat. The design of an outdoor porch facade, complete with a popsicle/snow cone stand, left patrons feeling as though they were at a block party.
The experience was a hit as a socially sharable organic photo opportunity that also encouraged brand awareness for the crowd.
