Jack’s Playground, Life is Beautiful
Hatch was brought on by Cashmere Agency to design and fabricate Jack’s Playground – Jack in the Box’s carnivalesque, immersive activation at music festival Life Is Beautiful. Jack in the Box sought to bring its adventurous and fun-loving brand identity to the festival to bring guests an experience that would spark nostalgia and bring out […]
Ulta at the iHeart Music Festival
For the past three years, Hatch has designed and produced Ulta Beauty’s pop up beauty bar at the iHeart Music Festival Daytime Village. We retrofit a structure tent with custom branding, lounge vignettes, product displays, photo ops and listening stations. The highlight of the pop up are the make-up stations. Guests are given the opportunity […]
The CW at the iHeart Music Festival
For the CW’s 2017 iHeart Music Festival Daytime Village activation Hatch was brought on to recreate Pop’s Chock’Lit Shoppe from the popular show, “Riverdale.” We built the remote broadcast set on top of a massive two-story truss structure directly opposite the main festival stage. Throughout the two-day festival artists like the “Slow Hands” singer, Niall […]
The CW at the iHeart Music Festival
For the 2015 iHeartRadio Music Festival, iHeartMedia brought on Hatch to work with their media partner, The CW, to produce their fan engagement activations. At the festival’s Daytime Village, we created several fan experiences spread out throughout the festival grounds. Fans were given the opportunity to take a unique photo under our manmade rain storm […]
Taco Bell at the iHeart Music Festival
First time sponsor, Taco Bell, leaned on Hatch to create an engaging fan activation experience at the 2017 iHeart Music Festival Daytime Village. We transformed a structure tent into a quirky social moment experience that offered guests immersive sets to pose with and share with friends. Brand ambassadors served frozen desserts to fans from a […]
T-Mobile at the iHeart Music Festival
For three consecutive years, we partnered with iHeart Media to design and activate T-Mobile’s sponsorship during the annual iHeart Radio Music Festival. At the Festival’s Daytime Village, we created a unique engagement where guests had the opportunity to tie-dye their arms or hats in T-Mobile colors. Festivalgoers were also able to escape from the Vegas […]
State Farm at the iHeart Music Festival
For State Farm’s 2017 activation at the iHeart Music Festival Daytime Village, Hatch designed and produced Neighborhood of Good Lounge, benefitting the Boys and Girls Club of America, part of their Here to Help initiative. We retrofitted a structure tent with custom graphic paneling and mounted branding, album and poster elements that were reactive to […]
Pepsi at the iHeartRadio Music Festival
In 2015, Hatch worked with Pepsi on several of their sponsorship zones of the iHeartMusic Festival weekend, the largest of which was creating a bespoke Pepsi Chill Zone where fans could escape the heat and enjoy some ice-cold Pepsi, literally. Fans entered the Chill Zone experience through a blue glowing tunnel of Pepsi cans to […]
NFL Players’ Lounge Series
In partnership with the National Football League, Hatch developed a series of marquee events that each drew players and high profile attendees over the course of 3 days. Each Suite gave 8 – 10 existing NFL media partners the opportunity to garner awareness from a variety of influencers in entertainment and sports; each through their […]
NFL Honors Players’ Lounge
The NFL Players’ Lounge Experience redefined current practices of gifting lounges by elevating the standard “grab and bag” warehouse activation to an organic meaningful experience that drove brand affinity, built relationships and provided guests, sponsors and the NFL an opportunity to come together. Hatch partnered with the NFL to create a unique opportunity for guests […]