Ulta at the iHeart Music Festival
For the past three years, Hatch has designed and produced Ulta Beauty’s pop up beauty bar at the iHeart Music Festival Daytime Village. We retrofit a structure tent with custom branding, lounge vignettes, product displays, photo ops and listening stations. The highlight of the pop up are the make-up stations. Guests are given the opportunity […]
State Farm at the iHeart Music Festival
For State Farm’s 2017 activation at the iHeart Music Festival Daytime Village, Hatch designed and produced Neighborhood of Good Lounge, benefitting the Boys and Girls Club of America, part of their Here to Help initiative. We retrofitted a structure tent with custom graphic paneling and mounted branding, album and poster elements that were reactive to […]
NFL Honors Players’ Lounge
The NFL Players’ Lounge Experience redefined current practices of gifting lounges by elevating the standard “grab and bag” warehouse activation to an organic meaningful experience that drove brand affinity, built relationships and provided guests, sponsors and the NFL an opportunity to come together. Hatch partnered with the NFL to create a unique opportunity for guests […]
LG Viper Pop Up
We teamed up with LG Mobile, Sprint and actress Ali Landry to celebrate the debut of the new LG Viper 4G LTE Android smartphone at Home Studios, located in the historic Flatiron/Union Square neighborhoods of New York City. Event goers experienced how technology can be used to bring families together with the introduction of tools […]
Social Underground at SXSW
We teamed up with Samsung, Nerdist Industries & Comixology to host the The SXSW Gaming Expo closing night party at the Palmer Events Center, in Austin, TX. Highlighted by performances from Ra Ra Riot and Youngblood Hawke the free event titled, Social Underground, was presented by Samsung Galaxy. Prior to the show, we hosted the official […]
EA Games Battlefront Launch
The highly anticipated debut of EA Games’ Star Wars Battlefront was one of the highlights of the 2015 Star Wars Celebration at the Anaheim Convention Center. Press and fans were treated to a first look at EA’s new title in the franchise in the most high tech immersive environment the company has every put together. […]
AT&T DIRECTV at the iHeart Country Festival
For the third consecutive year, iHeart Media tasked Hatch to showcase its title sponsor of the 2018 iHeart Radio Country Music Festival at the fan outdoor village as well as the VIP experience within the main concert arena. At the village, we created an updated design studio where guests were able to customize a flannel […]
Converse X
Converse X is the brand’s hands-on partnership with young gamechangers who are just starting out on their creative journey. The community is built on interactive moments where members are connected to the brand through a curriculum of workshops and activations. These opportunities range in scale; from educational moments with established creative/sport professionals to traveling abroad […]
Fabletics Soho Store Launch
For the launch of the Fabletics Soho Store in New York City, Hatch was asked to assist in the production of their exclusive invite-only opening night bash. Based on their newly reimagined brand kit, Hatch designed socially sharable moments throughout the space that brought color and light to the retail store. Hatch coordinated and crafted […]
Fabletics & Demi Lovato Collaboration Launch Event
When Fabletics launched their Demi Lovato collaboration, they tasked Hatch with designing, coordinating and executing the press launch party. The event took place in the garden of the iconic Beverly Hills Hotel. Guests were treated to an Alice in Wonderland-esque garden party. Apart from the garden design with chic pastel furniture, the event also featured […]