Sephora USA, SMC 2024

SMC is Sephora’s most important internal event of the year, bringing together 700+ US Store Managers from across the United States.  This year was special, celebrating Sephora’s 25th Anniversary of the first store opening in the US.  700+ managers were invited to spend 2.5 days learning about Field Objectives, Holiday Initiatives, and Brand Storytelling from […]

Abercrombie & Fitch at Made In America Festival

Abercrombie Made In America 2018

Roc Nation brought in Hatch to design, fabricate and execute Abercrombie and Fitch’s sponsor and VIP activation at 2018’s Made in America Festival in Philadelphia, PA. As the title sponsor of the festival, Hatch was tasked with providing an impactful brand experience that showcased A&F’s most recent branding campaign. The GA activation allowed for patrons […]