Estee Lauder Companies Breast Cancer Awareness Campaign

The BCA Campaign is rooted in the knowledge that when people join together, they are “stronger together,” and can achieve significantly greater impact.

Hatch has been working with the BAC Campaign to provide on the ground support to get the message out to as many people as possible. Each year during Breast Cancer Awareness Month we send ambassadors out to canvas the streets of Manhattan with vital information related to the BAC Campaign. Hatch designs the branding materials, uniforms and vehicle wraps as well as provides and manages the street teams for the initiative.

The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign was founded in 1992 by the late Mrs. Evelyn H. Lauder with the launch of the Pink Ribbon, the universal symbol for breast health. Devoted to the mission to defeat breast cancer through education and medical research and currently active in more than 70 countries, The BCA Campaign has raised more than $53 million to support global research, education and medical services; with nearly $42 million funding 166 Breast Cancer Research Foundation^®(BCRF) research projects worldwide over the past 20 years. In addition to private donations, funds are raised through employee activities and donations, Pink Ribbon Product sales and contributions from many of The Estée Lauder Companies’ iconic brands.

Client

Estee Lauder Companies

Services

Design . Performance Marketing