The Quail, A Motorsports Gathering 2025 took place on August 15th at the Quail Lodge & Golf Club in Carmel Valley, CA, as part of Monterey Car Week. Known for its exclusive, garden-party atmosphere, the event showcased over 200 rare, exotic, and historic vehicles. HATCH partnered with Aston Martin to create a 50′ x 55′ booth on display during the event. The massive space encompassed the brand’s luxurious aesthetic with a media lounge, custom LED display, custom flooring, roof coverage, and decorated with topiaries and live plants throughout the lounge space. Five of the Aston Martin vehicles took the stage with a stunning scenic arrangement that was accentuated through the stark contrast of the white flooring.
HATCH Responsibilities:
- Fabrication of multiple Quail Sponsor builds
- Technical Drawings and Design
- Project Management & Client Services
- Pre-Planning and Wrap-Up Coordination
- Full Load-In/Strike Management
- Vendor and Labor Management
- Coordination of Power, HEQ, and WiFi Needs
- Engineering Submission and Stamp/Approvals
- On-call Support During Live Event
