Macy’s at the 2017 iHeartRadio Music Festival

Macy's at the 2017 iHeartRadio Music Festival

In 2017 Macy’s again enlisted Hatch, this time to bring in their own kind of performance, the iHeartRadio Music Festival’s first ever silent disco.

Hatch worked with Macy’s stylists to line the tent walls with festival looks that fans could pose with throughout the day, and a team of brand ambassadors hooked fans up with Bluetooth headphones so they could dance away with Macy’s resident DJ all day long.

The second half of the tented footprint was again held for fans to queue and meet the winner of the Macy’s Rising Star competition.

Client

Macy's, iHeartMedia

Services

Design . Custom Fabrication . Event Management . Production Services . Sponsor Activations